A Case For Light Beer
A new survey suggests that non-alcoholic beer is increasingly socially acceptable.
Non-alcoholic beer, isn’t that like sex in a rowing boat? F@#&*ng close to water!
Well, despite our predilection for the real thing, almost half of all adults in Scotland have tried alcohol-free beer, with the market for non-alcoholic rising sharply and sales rising 10 per cent in the past year.
This research is backed up by industry data showing significant growth – 8.4 per cent – during 2013-14 and proves that alcohol-free beer is more socially acceptable than it was five years ago.
The findings are the result of a ComRes survey for AB InBev UK, which also indicated that 43 per cent of British adults have tried alcohol-free beer, with more than half of men (54 per cent) having consumed the beverage.
In addition, 59 per cent said they would feel comfortable ordering alcohol-free beer in front of friends in a pub or restaurant.
The most likely reasons for trying alcohol-free beer given by the British public were that they were driving (46 per cent) or they were curious (39 per cent).
Low alcohol or alcohol-free beer has been around since the Middle Ages, when it was often drunk as a substitute for contaminated water. During the Prohibition era in America the law was changed to prohibit the sale of any beer stronger than 0.5 per cent alcohol.
Alcohol-free beer has improved over the years, and is tasting less bland that what it used to. However, given our rathers we’d order a either a cup of coffee or a sparkling water if we can’t drink.
What do you think, should Devils Peak introduce alcohol-free and light-beer for the teetotallers and designated drivers?