A Case For Light Beer | Devil's Peak Brewing Company | Craft beer from Cape Town, South Africa

A Case For Light Beer

light beer

A new survey suggests that non-alcoholic beer is increasingly socially acceptable.

Non-alcoholic beer, isn’t that like sex in a rowing boat? F@#&*ng close to water!

Well, despite our predilection for the real thing, almost half of all adults in Scotland have tried alcohol-free beer, with the market for non-alcoholic rising sharply and sales rising 10 per cent in the past year.

This research is backed up by industry data showing significant growth – 8.4 per cent – during 2013-14 and proves that alcohol-free beer is more socially acceptable than it was five years ago.

The findings are the result of a ComRes survey for AB InBev UK, which also indicated that 43 per cent of British adults have tried alcohol-free beer, with more than half of men (54 per cent) having consumed the beverage.

In addition, 59 per cent said they would feel comfortable ordering alcohol-free beer in front of friends in a pub or restaurant.

The most likely reasons for trying alcohol-free beer given by the British public were that they were driving (46 per cent) or they were curious (39 per cent).

Low alcohol or alcohol-free beer has been around since the Middle Ages, when it was often drunk as a substitute for contaminated water. During the Prohibition era in America the law was changed to prohibit the sale of any beer stronger than 0.5 per cent alcohol.

Alcohol-free beer has improved over the years, and is tasting less bland that what it used to. However, given our rathers we’d order a either a cup of coffee or a sparkling water if we can’t drink.

What do you think, should Devils Peak introduce alcohol-free and light-beer for the teetotallers and designated drivers?

6 Comments on “A Case For Light Beer

  1. I would certainly be interested in a LITE beer, not so much a light beer. Low carbs but high alcohol

  2. Hi Guys

    Did this ever go further than a blog post? I came across this article looking for low-alc craft beers. It would be a great application for athletes post race/workout etc!

    • Hi Adrian,

      We’re always working on ideas for new brews! We haven’t put out an alcohol free beer yet, but that doesn’t mean we won’t. Keep an eye on this space.

  3. Hi guys,

    I’m a non-alcohol beer drinker, as some of my family and friends. We find it strange that no South African products of the like is available. Please think of us when you plan new products.

    Piet Smith

    • Hi Piet

      The process of making non-alcholic beers is quite involved, but we have considered it for the future. Thank you for the feedback!

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