Craft Strikes Back
The Budweiser Superbowl commercial, “Brewed The Hard Way,” which portrayed craft beer as the drink of hop smelling hipsters, has seen some serious backlash from both micro-breweries and their supporters over the last month. But with over 11 million views on YouTube alone, one could argue that Bud definitely got the exposure they paid for with the R50 million spot. That said – is all press good press?
Can Anheuser-Busch, the largest brewery in the world, afford to alienate consumers of the fastest growing segment in beer? Here’s the original commercial followed by some searing responses. Long live craft beer!